INSIGHTS
DRILL TO DETAIL PODCAST
Mark Rittman is joined each episode by a special guest from the world of business intelligence, analytics and big data.
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Drill to Detail Ep.58 'Candy Crush Saga, Analytics and Mobile Gaming' With Special Guest Jonathan Palmer
Mark Rittman is joined in this episode by Jonathan Palmer from King Games to talk about the role of analytics in the development of Candy Crush Saga and other King games, their use of Looker along with Google BigQuery and Exasol to provide analytics capabilities to their game designers and product owners and his approach to doing all of this in a fast-moving, technology-driven internet business.
Candy Crush Saga article on Wikipedia
King Games company website
“How King Games is Crushing Games Data” DataIQ article