Drill to Detail Ep.55 'Snowplow, Data Pipelines and Event-Level Digital Analytics' with Special Guest Yali Sassoon

Mark Rittman is joined by Yali Sassoon from Snowplow to talk about data pipelines and Hadoop in the cloud; how web analytics evolved from counting pageviews to today's event-level analysis of consumer behavoir across all digital channels; why digital analytics is hard but interesting; and Snowplow's approach to building a successful hybrid open-source/commercial software business that competes successfully with megavendors such as Google and Adobe.

• Snowplow website

• Snowplow Insights commercial hosted service details

• Snowplow Open-Source

• Evolving Your Pipeline - Yali Sassoon - Snowplow Berlin Meetup #3

• Snowplow on Looker
  
   

Drill to Detail Ep.55 'Snowplow and Event-Level Digital Analytics' with Special Guest Yali Sassoon

Mark Rittman

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Drill to Detail Ep.54 'DataRobot & Machine Learning Automation' with Special Guest Greg Michaelson

Mark Rittman is joined in this episode by Greg Michaelson from DataRobot, talking about the benefits of automating the discovery and automation of analytics and machine learning in financial services and other industries.

• DataRobot: Automated Machine Learning for Predictive Modeling

• DataRobot for Business Analysts

• Automated Machine Learning Drives Intelligent Business (Information Week)

• Marketing Attribution, Artificial Intelligence and Game Theory

• Greg Michaelson LinkedIn Profile

Drill to Detail Ep.54 'DataRobot & Machine Learning Automation' with Special Guest Greg Michaelson

Mark Rittman

Download