Drill to Detail Ep.66 'ETL, Incorta and the Death of the Star Schema' with Special Guest Matthew Halliday

Mark Rittman is joined by Matthew Halliday to talk about the challenge of ETL and analytics on complex relational OLTP data models, previous attempts to solve these problems with products such as Oracle Essbase and Oracle E-Business Suite Extensions for Oracle Endeca and how those experiences, and others, led to his current role as co-founder and VP of Products at Incorta.

• The Death of the Star Schema: 3 Key Innovations Driving the Rapid Demise

• Accelerating Analytics with Direct Data Mapping

• Accelerating Operational Reporting & Analytics for Oracle E-Business Suite (EBS)

• The Good, the Bad, and the Ugly of Extract Transform Load (ETL)

• E-Business Suite Extensions for Endeca: Technical Considerations

• The Pain of Operational Reporting Solutions for Oracle E-Business Suite (EBS)

Drill to Detail Ep.66 'ETL, Incorta and the Death of the Star Schema' with Matthew Halliday

Mark Rittman

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Drill to Detail Ep.65 'Bootstrapping, Growth Hacking and Supermetrics Data Pipelines for Digital Marketers' with Special Guest Mikael Thuneberg

Mark Rittman is joined by CEO and Founder of Supermetrics, Mikael Thuneberg, to tell the story of how a mention in the official Google Analytics Blog and a prize of a t-shirt led to him founding and bootstrapping what is now a €10M ARR marketing analytics business that’s probably the most important software vendor the Drill to Detail audience has never heard of, and who recently moved into the data pipelines-as-a-service market in collaboration with Google Cloud Platform and the Google BigQuery team.

• Announcing Supermetrics for BigQuery: Get a marketing data warehouse up and running in minutes (Supermetrics blog)

• Supermetrics, Google BigQuery and Data Pipelines for Digital Marketers (Rittman Analytics blog)

Drill to Detail Ep.65 'Bootstrapping, Growth Hacking and Marketing Pipelines' with Mikael Thuneberg

Mark Rittman

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