INSIGHTS

DRILL TO DETAIL PODCAST

Mark Rittman is joined each episode by a special guest from the world of business intelligence, analytics and big data.

Mark Rittman 22/06/2023 Mark Rittman 22/06/2023

Drill to Detail Ep.106 'Customer Studio, Hightouch Performance and the Evolution of Reverse ETL' with Special Guest Tejas Manohar

Hightouch co-Founder and co-CEO Tejas Manohar returns as special guest to talk with Mark Rittman about the reverse ETL market today, the evolution of the composable customer data platform and new featured in Hightouch to enrich customer profiles and drive personalization across marketing campaigns.

Mark Rittman 26/04/2023 Mark Rittman 26/04/2023

Drill to Detail Ep. 103 'Reverse ETL, Profiles Sync and Segment Unify' with Special Guest Kevin Niparko

Mark Rittman is joined by Twilio Segment Head of Product Kevin Niparko to talk about trends in the customer data platform market, Reverse ETL and Profiles Sync, the impact of LLMs (Large Language Models) on digital customer experience and Segment Unify, a consumer scale real-time identity resolution solution that provides complete, real-time, portable customer profiles.

Mark Rittman 22/03/2022 Mark Rittman 22/03/2022

Drill to Detail Ep.94 'Rudderstack and the Warehouse-First Customer Data Platform' with Special Guest Eric Dodds

Mark Rittman is joined by Eric Dodds to talk about Rudderstack's founding story and open-source roots, Segment compatibility and event-based pricing vs. MTUs and Rudderstack's "Warehouse-First" approach to building customer data platforms.

Mark Rittman 15/03/2021 Mark Rittman 15/03/2021

Drill to Detail Ep. 86 'Reverse ETL, Hightouch and CDW as CDP' with Special Guest Tejas Manohar

Mark Rittman is joined by Tejas Manohar from Hightouch to talk about the concept of "reverse ETL", his journey from working on Segment's Personas product to co-founding Hightouch and his recent guest post on the Fivetran Blog, "Why Your Customer Data Platform Should Be the Data Warehouse".