Drill to Detail Ep.32 'What Really Works in eCommerce' With Special Guest Will Browne

Mark is joined by Qubit colleague Will Browne to talk about a recent academic paper co-authored with Mike Swarbrick Jones on conversion optimisation techniques in the eCommerce industry. Using analytics and statistical analysis On 20 billion "user journeys" recorded in Qubit's Google Cloud Platform-hosted Customer Data Store this paper compares techniques using data and machine learning to those based on traditional sales techniques to see whether data trumps emotion ... or both have their place.

• Analysis of 2 billion user stories explains how to compete with Amazon

• The meta-analysis of 6,700 ecommerce experiments

• The Journey to Personalization at Scale

Drill to Detail Ep.16 'Qubit, Visitor Cloud & Google BigQuery' With Special Guest Alex Olivier

Mark Rittman is joined by Alex Olivier from Qubit to talk about their platform journey from on-premise Hadoop to petabytes of data running in Google Cloud Platform, using Google Cloud Dataflow (aka Apache Beam), Google PubSub and Google BigQuery along with machine learning and analytics to deliver personalisation at-scale for digital retailers around the world.

• Qubit Visitor Cloud and Qubit's Infrastructure
• "A new age of Machine Learning is here" - Qubit Blog
• How Qubit's Data Supply Chain Shows the Power of HBASE
• Big Data Analytics at Google Scale
• BigQuery for Data Warehouse Practitioners
• Alex Olivier on Qubit's Infrastructure at Google NEXT London 2016