Drill to Detail Ep.97 'The Role of GA4 in the Future MarTech Stack' with Special Guest Daniel Perry-Reed

We’re joined on this episode of Drill to Detail by fellow Brightonian Daniel Perry-Reed from Measurelab, talking with Mark about the new Google Analytics 4 release and its role within the future Marketing Technology stack.

• From the wild west of data collection to conversion modelling

• The sun is setting on Universal Analytics

• MeasureFest April 2022: The role of GA in the future MarTech stack

• Event-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What’s the Catch?

• The Measurepod

Drill to Detail Ep. 86 'Reverse ETL, Hightouch and CDW as CDP' with Special Guest Tejas Manohar

Mark Rittman is joined by Tejas Manohar from Hightouch to talk about the concept of "reverse ETL", his journey from working on Segment's Personas product to co-founding Hightouch and his recent guest post on the Fivetran Blog, "Why Your Customer Data Platform Should Be the Data Warehouse".

• Why Your Customer Data Platform Should Be the Data Warehouse

• Hightouch Ushers In The Era Of Operational Analytics

• Hightouch homepage

• Customer 360 Data Warehousing and Sync to Hubspot using BigQuery, dbt, Looker and Hightouch

• Why (and How) Customer Data Warehouses are the New Customer Data Platform

• Drill to Detail Ep.76 'Segment, Ecosystems and Customer Data Platforms' with Special Guest Calvin French-Owen

Drill to Detail Ep.72 'Conversion Rate Optimization and Other CRAP' with Special Guest Bhav Patel

In this final Drill to Detail Episode before we take a break for the summer, Mark Rittman is joined by Bhav Patel, founder of the London Conversion Rate, Optimization and Product Analytics Meetup to talk about Conversion Rate Optimization, Experimentation and A/B Testing, Customer vs. Product Analytics, Attribution and Personalization ... and the story behind the CRAP Meetups.

• CRAP Talks: CRO, Analytics and Product London

• CRAP Talks on Slack

• Analytics, BigQuery, Looker and How I Became an Internet Meme for 48 Hours (CRAP Talks presentation)

• McDonald’s is acquiring Dynamic Yield to create a more customized drive-thru (TechCrunch)

Drill to Detail Ep.65 'Bootstrapping, Growth Hacking and Supermetrics Data Pipelines for Digital Marketers' with Special Guest Mikael Thuneberg

Mark Rittman is joined by CEO and Founder of Supermetrics, Mikael Thuneberg, to tell the story of how a  mention in the official Google Analytics Blog and a prize of a t-shirt led to him founding and bootstrapping what is now a €10M ARR marketing analytics business that’s probably the most important software vendor the Drill to Detail audience has never heard of, and who recently moved into the data pipelines-as-a-service market in collaboration with Google Cloud Platform and the Google BigQuery team.

• Announcing Supermetrics for BigQuery: Get a marketing data warehouse up and running in minutes (Supermetrics blog)

• Supermetrics, Google BigQuery and Data Pipelines for Digital Marketers (Rittman Analytics blog)

Drill to Detail Ep.36 'Marketing Analytics, AI and the Rise of the Omni-channel Consumer' With Special Guest Mark Madsen

Mark Rittman is joined by Industry Analyst Mark Madsen to talk about marketing analytics and the rise of the omni-channel consumer, the use of AI in analytics and personalization and what this all means for brands, for advertisers and for marketers.

• Third Nature, Inc.

• "A Pragmatic Approach to Analyzing Customers"

• "Salesforce Einstein Keynote: AI For Everyone"

• "What is SAP Leonardo? Everything you need to know about SAP’s Leonardo platform"