Mark is joined in this episode by Johan Baltzar, previously Product Analytics Manager at Spotify and now co-founder and CEO at Steep to talk about the role analytics played in Spotify’s growth story, the startup scene in Stockholm, Sweden and Steep’s metrics-first approach to user-centric business analytics.

• The Kry founders factory: Meet 15 employees-turned-founders

• Steep homepage

• New in Steep : Cube and dbt  

• Targets & BI - How hard can it be?