We’re joined on this episode of Drill to Detail by fellow Brightonian Daniel Perry-Reed from Measurelab, talking with Mark about the new Google Analytics 4 release and its role within the future Marketing Technology stack.

• From the wild west of data collection to conversion modelling

• The sun is setting on Universal Analytics

• MeasureFest April 2022: The role of GA in the future MarTech stack

• Event-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What’s the Catch?

• The Measurepod