Mark Rittman is joined by Yali Sassoon from Snowplow to talk about data pipelines and Hadoop in the cloud; how web analytics evolved from counting pageviews to today's event-level analysis of consumer behavoir across all digital channels; why digital analytics is hard but interesting; and Snowplow's approach to building a successful hybrid open-source/commercial software business that competes successfully with megavendors such as Google and Adobe.

• Snowplow website
• Snowplow Insights commercial hosted service details
• Snowplow Open-Source
• Evolving Your Pipeline - Yali Sassoon - Snowplow Berlin Meetup #3
• Snowplow on Looker