Latest Articles | Modern Data Stack | Marketing Analytics | Looker | Tips & Techniques | AI & GenAI | Conferences & Webinars Featured Blogs Feb 5, 2024 Artificial Intelligence Generative AI Comes to Looker via Vertex AI and BigQuery BQML Feb 5, 2024 Artificial Intelligence Feb 5, 2024 Artificial Intelligence May 9, 2023 Marketing Analytics Building your Own GA4 Rules-Based Marketing Attribution Models using Google BigQuery and Looker May 9, 2023 Marketing Analytics May 9, 2023 Marketing Analytics Jul 19, 2022 Looker KPI Dashboards and Balanced Scorecards using Looker, dbt and Google BigQuery Jul 19, 2022 Looker Jul 19, 2022 Looker May 30, 2022 Marketing Analytics Stitching Identity Across the Customer Journey Using Segment, Google BigQuery and Looker May 30, 2022 Marketing Analytics May 30, 2022 Marketing Analytics Google Cloud Platform Mark Rittman 30/04/2024 Google Cloud Platform Mark Rittman 30/04/2024 Rittman Analytics Achieves the Data Analytics Partner Specialization in Google Cloud Partner Advantage Read More Modern Data Stack, Looker Mark Rittman 04/04/2024 Modern Data Stack, Looker Mark Rittman 04/04/2024 Data Lakehouses, Post-Modern Data Stacks and Enabling Gen AI: The Rittman Analytics Guide to Modernising Data Analytics in 2024 Read More Google Cloud Platform Mark Rittman 17/03/2024 Google Cloud Platform Mark Rittman 17/03/2024 Data Lineage for your Google BigQuery, dbt and Cloud Composer Data Pipelines using Dataplex and Data Catalog Read More Artificial Intelligence Mark Rittman 14/01/2024 Artificial Intelligence Mark Rittman 14/01/2024 Automate your Contacts List Segmentation using Google BigQuery, Vertex AI and the ML.GENERATE_TEXT function Read More Marketing Analytics Mark Rittman 08/12/2023 Marketing Analytics Mark Rittman 08/12/2023 How Rittman Analytics Does Web Analytics and Marketing Attribution, using Google BigQuery, Looker, dbt and Segment Read More Google Cloud Platform Mark Rittman 28/09/2023 Google Cloud Platform Mark Rittman 28/09/2023 Google Cloud Cortex Framework brings Packaged Analytics to the Modern Data Stack Read More Marketing Analytics Mark Rittman 03/08/2022 Marketing Analytics Mark Rittman 03/08/2022 Medium, Squarespace (or Github?) : Content Marketing Value Analytics using Looker, dbt and Segment Read More Looker Mark Rittman 19/07/2022 Looker Mark Rittman 19/07/2022 KPI Dashboards and Balanced Scorecards using Looker, dbt and Google BigQuery Read More
Google Cloud Platform Mark Rittman 30/04/2024 Google Cloud Platform Mark Rittman 30/04/2024 Rittman Analytics Achieves the Data Analytics Partner Specialization in Google Cloud Partner Advantage Read More
Modern Data Stack, Looker Mark Rittman 04/04/2024 Modern Data Stack, Looker Mark Rittman 04/04/2024 Data Lakehouses, Post-Modern Data Stacks and Enabling Gen AI: The Rittman Analytics Guide to Modernising Data Analytics in 2024 Read More
Google Cloud Platform Mark Rittman 17/03/2024 Google Cloud Platform Mark Rittman 17/03/2024 Data Lineage for your Google BigQuery, dbt and Cloud Composer Data Pipelines using Dataplex and Data Catalog Read More
Artificial Intelligence Mark Rittman 14/01/2024 Artificial Intelligence Mark Rittman 14/01/2024 Automate your Contacts List Segmentation using Google BigQuery, Vertex AI and the ML.GENERATE_TEXT function Read More
Marketing Analytics Mark Rittman 08/12/2023 Marketing Analytics Mark Rittman 08/12/2023 How Rittman Analytics Does Web Analytics and Marketing Attribution, using Google BigQuery, Looker, dbt and Segment Read More
Google Cloud Platform Mark Rittman 28/09/2023 Google Cloud Platform Mark Rittman 28/09/2023 Google Cloud Cortex Framework brings Packaged Analytics to the Modern Data Stack Read More
Marketing Analytics Mark Rittman 03/08/2022 Marketing Analytics Mark Rittman 03/08/2022 Medium, Squarespace (or Github?) : Content Marketing Value Analytics using Looker, dbt and Segment Read More
Looker Mark Rittman 19/07/2022 Looker Mark Rittman 19/07/2022 KPI Dashboards and Balanced Scorecards using Looker, dbt and Google BigQuery Read More
